Rockwell

Rockwell approached the team at Sectorlight to craft a new website and digital experience that really got to the heart of who they were as an organisation and reflected their ethos. Rockwell’s reputation for creating beautiful, community-minded developments in London was being hidden behind a clunky website and copy that lacked a point-of-view. We took the Rockwell team through an extensive brand strategy exercise that gave them powerful new brand positioning and an organising ambition - Move past the ordinary.

We translated the strategy to their online experience, making use of scaled-up typography, bold use of colour, animation, and a new approach to imagery that took them into exciting new territory that no agency has been able to achieve for them before.